Cultivation Theory

A theory we looked at is the Cultivation theory. This is an audience theory that was looked into by George Gerbner and Larry Gross. This looked at how people are influenced by the media in negative way. This can be when violence is used in media such as video games and films, and it influenced the audience to commit similar actions. This theory is useful as it makes creators think about what the audience may do in response to the film, and how it should be avoided.